Salamander Bay shopping centre owners Charter Hall change name to Salamander Bay Square

FRESH FEEL: Charter Hall marketing manager Abby Richards standing under a sign reflecting Salamander Bay shopping centre's name change to Salamander Bay Square. Picture: Ellie-Marie Watts
FRESH FEEL: Charter Hall marketing manager Abby Richards standing under a sign reflecting Salamander Bay shopping centre's name change to Salamander Bay Square. Picture: Ellie-Marie Watts

Salamander Bay Centre has begun operating under a new name, coming one month after its sale was formally settled.

Real estate investment trust Charter Hall Retail REIT bought the shopping centre for $174.5 million in May and this month changed its name to Salamander Bay Square.

Tom McCann, Charter Hall’s head of asset and property management, said the new name would help achieve the trust’s aim to make it the primary centre to service the Tomaree community.

“We are very excited to be introducing this new name for the centre,” he said.

“As an owner and manager of over 80 Australian shopping centres, we believe people should feel at home from the moment they walk through our centre doors.

“Our aim is to make our customers feel relaxed and supported while they shop.”

The trust officially acquired the management and ownership of the centre on Friday, July 14.

Work on changing signage around the centre began this week.

In a media statement about the name change, Charter Hall explained why it included ‘square’ in the new name.

“The inclusion of square in the centre name symbolises our commitment to being the central meeting place of the community with Charter Hall’s logo reinforcing the professionalism and backing of one of Australia’s leading property groups,” the statement read.

“Charter Hall believes shopping centres serve a vital role in the local community and is committed to providing a space where people can meet, talk, eat, drink and shop.”

From this:

The former signage. Picture taken in July 2017.

The former signage. Picture taken in July 2017.

To this:

The new signage is currently being installed around the square.

The new signage is currently being installed around the square.

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Charter Hall also own shopping centres in the NSW towns of Singleton, Orange and Bateau Bay plus Rosebud in Victoria and Morphett Vale in South Australia.

In addition to a new name, a new food store has begun operating in the Salamander Bay Square’s food court – Soul Origin.

The lease for Soul Origin, which serves coffee, salads and sandwiches, was signed during the transition to Charter Hall.

“Soul Origin is an existing Charter Hall customer and we are excited to see them join us at Salamander Bay Square,” Angus Booth, a Charter Hall communications manager, said.

Since taking ownership, the square’s management team has been meeting with retailers and community members to discuss how to improve on the services and experience at Salamander Bay Square. 

In the coming weeks, shoppers will find a suggestions box located in the square where they can provide feedback.