Changes to roadside advertising laws won’t see the trailer-based signs wiped out entirely in Port Stephens.
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The law was introduced with much fanfare in March as a way to crack down on unsightly trailers that risked the safety of motorists.
In effect the state government introduced specific fines for people and companies found in contravention of state environmental planning policy (SEPP 64).
While it has certain exemptions, it means more people will need to seek the proper approval to conduct this type of advertising if they wish to avoid a fine.
“It provides clarity for the community about the rules when it comes to advertising on trailers,” Port Stephens Council environmental health and compliance coordinator Marc Goodall said.
“While this has always been enforceable, it’s now more clear what can and can’t be done. But most importantly, it’s always necessary to seek consent from council first.”
The new policy requires signage to be compatible with the future character of an area, provide effective communication in suitable locations, and be of high quality design and finish.
“These changes made in late 2017, came into effect on March 1 to improve road safety and reduce driver distraction” the Parliamentary Secretary for the Hunter Scot MacDonald said.
“For too long, safety has been at risk and suburban streets from end to end jammed with trailers with advertising. The new outdoor advertising laws crack down on trailers which block or disrupt motorists’ vision, making them a potential road safety hazard.”
The SEPP regulates signage, provides time-limited consents, regulates the display of advertising in transport corridors, and ensures that public benefits may be derived from advertising in and adjacent to transport corridors.
Under the SEPP advertising associated with the primary use of the trailer, which includes tradies with trailers and public authorities, is exempt.
“The Minister or his delegate [councils] can still allow advertising in transport corridors if it is deemed safe and appropriate” Mr MacDonald said.