Support life-saving research and awareness this Red Nose Day

THIRTY years ago, the Australian community dug deep for the first Red Nose Day – at a time when sudden infant death syndrome (SIDS) was especially prevalent.

This year, on Friday 29 June, we are asking Australians to again do the same.

In the past 30 years, the landscape has changed. We have saved almost 10,000 babies’ and childrens’ lives through research, and evidence-based safe sleeping education programs.

GREAT CAUSE: Jane Wiggill, Manager – Health and Advocacy, Red Nose 
Registered Nurse/Midwife

GREAT CAUSE: Jane Wiggill, Manager – Health and Advocacy, Red Nose Registered Nurse/Midwife

We have invested almost $17 million into research. We continue to provide support to families impacted by the death of a child. And we are backed by a National Scientific Advisory Group made up of Australia’s leading researcher, public health professionals, and nurses and midwifes.

For 40 years, we were SIDS & Kids. Today, we are known as Red Nose.

Our mission and vision remain the same. We believe we will one day have a future where no child dies suddenly and unexpectedly during pregnancy, infancy, or in childhood. We continue to educate and research, to save the lives of babies and children, and to support people impacted by the death of a child. But still, nine babies and children die every single die, from SIDS, stillbirth, and fatal sleeping accidents. But with the help and generosity of the Australian and Port Stephens community, we pledge to reduce this to zero.

We pledge to do this by continuing to fund lifesaving research, and by continuing to educate Australian families, new parents, and health professionals with current and scientific evidence that we know reduces these deaths.

This year, for the 30th anniversary of Red Nose Day, our ask is simple: a little give, for a little life. Your donation and support will help us fund critical and vital research that will save little lives. It’s that simple. You can purchase a red nose or other Red Nose Day products from any Big W, Spotlight, Sheridan store, or any CUA branch, as well as other leading retailers. You can also purchase product online at

Donations are accepted online, or look out for our friendly Red Nose Day volunteers who will be out in force on June 29. You can also hold a Red Nose Day event or start your own Everyday Hero page. Head to to find out more.

  • Jane Wiggill, Manager – Health and Advocacy, Red Nose Registered Nurse/Midwife