Port Stephens Toyota has signed on to be the major sponsor of the Bluewater Country Music Festival.
The sponsorship will enable organisers to further promote this year's festival and Port Stephens, Tomaree Business Chamber president Leah Anderson said.
"Without sponsorship events like Bluewater don't happen," Ms Anderson said.
"We didn't have a major sponsor for last year's festival. Without the funds or resources we had to reformat the festival. Venues hosted shows and events under the Bluewater banner.
"With Toyota on board we will be able to market the festival better and continue to grow it."
The chamber has long been the group behind the June long weekend festival, which was first established in 2006.
Due to a lack of funding and resources, last year the chamber took a step back from organising the festival and instead coordinated the Port's pubs, clubs and other live music venues to host shows and events under the Bluewater banner.
The festival will continue in this format when it returns June 7 to 10.
Josh Walker and Michelle Smith from Port Stephens Toyota, owned by the Burton family, said they were proud to support the country music festival.
"We want to support our local community that supports us," Mr Walker said. "That is what the Burton family is about - supporting local events and people that are community-based.
"We are extremely proud to align ourselves with such a prestigious community event and have always placed great importance on supporting our local community and also doing our part to help promote this beautiful area to a larger audience."
Chontelle Grecian, marketing coordinator for the country music festival, said organisers were excited to "embark on this partnership with Port Stephens Toyota" and "look forward to a full program of great music to showcase our fantastic venues around Port Stephens".
Confirmed acts for this year's festival so far include Adam Harvey at Wests Nelson Bay Diggers on June 8, Adam Brand, supported by Matt Cornell, at Soldiers Point Bowling Club on June 9, Adam Eckersley and Brooke McClymont at Nelson Bay Golf Club on June 7 and Steve Passfield and Mike Kerin at Soldiers Point Bowling Club on June 9.
The Port's line dancing groups - the Bay Bootscooters and Blue Water Line Dancers - also have a full program of boot scootin' planned for the weekend.
It will start with a pre-festival meet and greet at Wests Nelson Bay Diggers on June 6, workshops and socials from Friday to Sunday, ending with the longest line dance at d'Albora Marina on June 10.