David and Deanne Elliott are there for the big moments in many people's lives, from births to marriages, anniversaries and funerals.
The owners of The Gazebo Florist in Raymond Terrace said it was "nice to play a part in other people's lives", which they are busy preparing to do again on Friday - Valentine's Day.
"It's a great privilege for us to be part of people's special days," Mr Elliott said.
"We become part of people's traditions. We see many couples come back to us to buy flowers for their anniversaries, birthdays and Valentine's Day. It's nice to play our part in their celebrations."
Florists across Port Stephens like the Elliotts were rushed off their feet this week in preparation for Valentine's Day, one of the most popular flower-giving occasions of the year.
The Elliotts said they expect to send out more than 1000 red roses alone and make 60 deliveries on February 14. The flowers are sourced from the Sydney Flower Market, which have been trucked in fresh this week.
"We'll do the equivalent of a couple weeks worth of work in two days," Mr Elliott said.
However, preparation for the day - putting together boxes, sourcing ribbons and wraps - began in January.
Behind Mother's Day, Valentine's Day is the busiest occasion for the Elliotts and helps them see through periods of the year when flower-giving is not as popular.
That is why, the Elliotts said, buying flowers from local florists was so important.
"The volume of flowers we pump out on this day is averaged out over the rest of the year," Mr Elliott said. "This day makes up for the months throughout the year when people aren't thinking of flowers."
Mrs Elliott added: "If you don't support your local florists, especially on days like Valentine's Day, we suffer."
Asked whether they thought the Valentine's Day tradition of flower giving was still alive and well, the Elliotts said they saw firsthand that it was.
"I think Valentine's Day is more relevant than ever. We're all so busy rushing around, we're so busy in our lives, that we don't take time out to appreciate our partners," Mr Elliott said.
"Valentine's Day is the day for that. It's a day for reconnecting. It's about stopping and being present and thoughtful.
"I think that's why Valentine's Day is a strong tradition and why it will continue to keep going strong. People recognise that the day is important to stop and show their partner love. And flowers are a symbol of love. We get to be part of people's Valentine's Day in a small way and it's special."