PETstock Heatherbrae will provide a $10 microchipping service on October 19 in a bid to reduce the number of pets that end up lost and in shelters.
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This year marks the fourth year of the initiative run by the company's charity arm, PETstock Assist to offer the service at a heavily discounted price.
The $10 flat rate, reduced from the usual price of $80, aims to encourage more pet owners to get their pets microchipped to keep them out of pounds, where it is estimated up to 200,000 pets are euthanised every year in Australia.
PETstock Assist Charity and Events Coordinator, Jess Guilfoyle, said that in 2016 and 2017, 8,210 and 6,566 animals were presented for microchipping respectively.
"In 2018, we were pleased to see that number further reduced to 4,200 and hope to see the number of pets in need of microchipping decrease again this year."
Bookings are required. Visit petstock.com.au.