PORT Stephens ranked as one of the top ten coastal destinations, according to accommodation bookings for the Australia Day long weekend made though Wotif.com.
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The Port ranked as the sixth most popular coastal destination in Australia between January 23 and 25 behind Surfers Paradise, Noosa, Broadbeach, St Kilda and Newcastle and ahead of Cairns, Port Macquarie, Wollongong and Maroochydore.
Port Stephens did not feature in Wotif’s 2013 or 2014 top 10 lists for the same period.
Destination Port Stephens chief executive officer Janelle Gardner said the region had experienced one of its busiest summer holiday periods ever.
“The no vacancy sign has been up since before Christmas and all through January, and with ongoing investment in innovative and strategic marketing strategies from both Port Stephens Council and the industry, we are continuing to see visitor numbers grow from season to season,” Ms Gardner said.
“Our successful and far-reaching tourism slogan ‘P.S. I Love You’ is clearly resonating with the market and, judging by our top 10 listing with Wotif and our bumper summer holiday traffic, holidaymakers clearly do love Port Stephens.”