Shoppers will be key in helping Salamander Bay Square deliver 800 meals to victims of domestic violence.
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The owners of the centre, Charter Hall, have partnered with social enterprise Two Good for the Delivering Good campaign which is aimed at raising awareness about domestic violence and providing meals to shelters around Australia.
“The meals funded by the Delivering Good campaign will go directly to shelters and refuges close to those [shopping] centres,” Two Good founder Rob Caslick said.
“It is incredibly important for Charter Hall to support the local communities in which they operate and to connect with and provide a positive benefit for those communities.”
A target of 800 meals has been set for the Salamander Bay centre, which will be delivered to shelters in Port Stephens and Newcastle, but will only be reached if customers help solve a puzzle.
A large jigsaw puzzle has been set up near the food court. Shoppers are asked to pick a puzzle piece out of a box and find its corresponding place on the board.
The puzzle-building process symbolises domestic violence survivors rebuilding their lives and the role the community can play.
With every piece put into its place, a Two Good meal will be donated to a nearby shelter.
“We are delighted and privileged to partner with Two Good to deliver this campaign,” Greg Chubb, Charter Hall retail chief executive, said.
“We take our responsibility of giving back seriously. One in four women in Australia experience domestic violence at some point, and many of them end up in refuges whilst they work through this very challenging time in their lives.
“Two Good is doing extraordinary work in supporting these shelters and the women in them, and Charter Hall is honoured to be able to support Two Good to reach into regional Australia.”
There is no cost involved with adding a puzzle piece to the wall.
But if a shopper picks a golden piece of the puzzle they win a Maggie Beer cookbook. Beer and fellow chef Neil Perry are ambassadors for the campaign.
There is also one big golden piece which, when selected, will see the shopper walk away with a Blue Water Sailing sunset dining experience valued at $600.
Ambassadors will be stationed at the puzzle wall between 10am and 1pm Wednesday to Saturday until the end of the Delivering Good campaign on July 14.
Twenty-six Charter Hall shopping centres across Australia are taking part in the Delivering Good campaign with the aim of delivering 20,000 Two Good meals to shelters by the end.
Since Two Good began its work in late 2016, the organisation has delivered more than 40,000 meals to refuges and shelters, and has established a kitchen in Sydney where domestic violence survivors can train for jobs in hospitality.